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Software and Web Development

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1. What is a domain name?

A domain name is a name that identifies a web site; Domain Names always have two or more components, separated by dots. While site names may share a common component, no two sites on the Internet may have the same primary name and tail extension. If you prefer techno-babble; A domain name is the second-level domain, in alpha and or numerical form that is part of a URL (Uniform Resource Locator) that tells the DNS (Domain Name System) where to locate documents, organizations or resources on the Internet. The domain name must be combined with a TLD (top-level-domain) like .com and must be unique to the TLD. The third level domain (www) is used to identify a particular host server.

3. Is domain name part of marketing strategy?

If you're planning on marketing a product or service, then a keyword rich domain name that says who you are, what you do and what unique benefits your product or service provides should be part of your domain name choice and part of your marketing strategy. Grab a dot com domain name over all other TLD's if it's available. There's a lot of hype regarding the value of some other TLD's.

4. Tips for choosing a domain name.

Research your target market for keywords relevant to your products or services and their benefits and solutions. Overture and Google have free utilities. Wordtracker provides more accurate data, but it can get expensive. Assemble your keyword list and phrase them into names that are catchy, easy to remember, while trying to describe your product's or service's benefits. Test your best choices on unsuspecting individuals and register your top five names.



5. How do you register a domain name?

Registering a domain name is a pretty simple. You won't see things like; "some assembly required" or "batteries not included." All you need is a credit card and an Internet connection. If you have a name already picked out, just enter it into the text box and choose your TLD, .com, .net, etc. Some sites allow you to register multiple TLD's and multiple names at the same time. Make sure your contact email is kept up to date and that you "whitelist" or "safelist" your anti-spam software to receive confirmations, renewals and other information regarding your domain name from your registrar. You are responsible for keeping your contact details accurate and up to date. That's it...you're done.



6. Where do you register a domain name?

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